Rendang Lokana

As General Manager of a packaged rendang company, I lead the overall business strategy to transform a traditional culinary product into a scalable and competitive consumer brand. The focus is on aligning market insight, product development, and distribution strategy to expand reach while maintaining the authenticity and cultural value of rendang. In this role, I oversee cross functional teams across operations, marketing, and growth initiatives to ensure strong commercial performance and brand relevance. My responsibility is to translate market dynamics into clear strategic priorities that strengthen positioning and support sustainable business expansion.